• Live Free or DIY

    How to get more customers, increase profits

    and achieve work-life balance as a

    small-business owner.

  • About The Book

    Live Free or DIY is the time-starved small-business owner's survival guide.

    From start-up to growth to pivoting in a changing marketplace, Live Free or DIY reveals how small-business owners in every industry encounter the same roadblocks—and how the solutions are simpler than you think.


    Whether wrestling with strategies for attracting customers, growing revenue, dealing with red tape, or getting the most out of every twenty-four hours, Live Free or DIY is an ultra-practical guide that will free small-business owners from the do-it-yourself trap, and unleash the kind of explosive growth you’ve only dreamed about. From the Golden Formula to breaking up the value chain, from the Business Model Canvas to the top digital tools your business has to have, Live Free or DIY is truly your survival guide.

  • Testimonials

    What People Are Saying about Live Free or DIY

    Ed McLaughlin

    Founder of USI Companies

    Author of The Purpose Is Profit


    Live Free or DIY is a well-crafted guidebook helping entrepreneurs focus on the most important issues that drive new business success. It should be required reading for anyone who owns and operates their own business.

    Kirkus Reviews

    Professional Book Critic


    "The author, an engaging and persuasive efficiency evangelist, offers excellent time-and-money-saving tips to budding entrepreneurs.... he convincingly details the hidden costs, including work and life imbalances, that come from failing to leverage experts at the outset.... Illuminating - and liberating - advice for small-business owners."

    Matt Steinruck

    Founder & CEO
    Big Picture Studio


    “Justin's Efficiency Roadmap process outlines clear and easy steps to

    achieve new levels of success in

    your business. This manual is

    essential for every small business owner, and brilliantly applies

    Justin's expertise in practical and powerful ways.”

  • Even more love for Live Free or DIY

    Kiki Schirr

    As an entrepreneur myself, I was initially skeptical that one book could be a total overview --and streamlining-- of the start-up process. However... I was blown away.... I cannot stress how important most of this information is. It's dense, but an easy read.


    I was expecting to fly through this book, as it is written in simple language and not terribly long, but I found myself putting it down constantly to think about how to apply the concepts to my own business, or to look up a resource online that just sounded too good to be true (they always were legitimately amazing).


    This book is an entire education.... Skip the MBA, read Live Free or DIY.

    Bill Gluth

    With great insight and obvious experience, Justin Crawford created what may well become 'the' must-read manifesto for all business operations in 2016 and beyond. As a long-time entrepreneur and business owner, I read everything. But this one book gave me the entire picture of how to create a profitable business.


    If you have read and devoured books like eMyth, Guerrilla Marketing, How to Become a Marketing Superstar, New Rules of Marketing and PR and similar titles; Live Free or DIY is today's version of those business classics. A must read, in my opinion, for every entrepreneur, small business owner and solopreneur/freelancer out there.


    A new business classic; get this book and study it.

  • Buy Now To Receive A Special Bonus.

    Exclusive access to the Live Free or DIY Membership Site, full of tons of tools, resources, and courses.

    Step 1

    Purchase the book from Amazon

    STEP 2

    Send us your receipt to bonus@LiveFreeBook.com

    STEP 3

    Receive your free bonus gifts. (We'll follow up via email.)

  • About The Author

    Justin E. Crawford is the founder and CEO of Agents of Efficiency, a company that’s revolutionizing the way small businesses operate. He’s also the chief architect of the Efficiency Roadmap, a unique step-by-step process for helping small businesses thrive.


    Justin has been featured in over 200 major media outlets, from CNBC and network television interviews to Forbes and many other publications. He speaks regularly on the issues of growth hacking and startup & small-business operational process refinement. His expertise has helped both small and gigantic companies dramatically improve their operational efficiency, yielding profound savings and unlocking their deep potential for growth.